Electronic Commerce

Electronic Commerce


Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, “Business Case Approaches” and “Learning From Failure” boxes highlight the experiences of actual companies to illustrate r

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3 Responses to “Electronic Commerce”

  1. Anonymous says:
    5.0 out of 5 stars
    I really enjoy reading it, May 25, 2015
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    This review is from: Electronic Commerce (Paperback)
    Yes, Electric Commerce textbook met my expectations. I really enjoy reading it.

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  2. Anonymous says:
    3.0 out of 5 stars
    but is dry and occasionally boring reading., March 1, 2015
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    Daniel (USA) –

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    This review is from: Electronic Commerce (Paperback)
    average textbook. has information, but is dry and occasionally boring reading.

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  3. Anonymous says:
    5.0 out of 5 stars
    Five Stars, April 30, 2015
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    Eric Robert Ali (Los Angeles, CA United States) –

    Verified Purchase(What’s this?)
    This review is from: Electronic Commerce (Paperback)
    Excellent, just what I was hoping for.

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