Fashion Entrepreneur: Starting Your Own Fashion Business (Second Edition) (Fashion Designers)

Fashion Entrepreneur: Starting Your Own Fashion Business (Second Edition) (Fashion Designers)


Fashion Entrepreneur Starting Your Own Fashion Business, second edition, is essential reading for those planning to set up and run a successful business within the fashion and creative industries. The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area. This book explains: How to become an entrepreneur How to research the market, spot and exploit the opportunities How to finance the business and keep accounts How to write an innovative business plan How to design and manufacture your products, or develop a service How to brand, market, and sell your products

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